Joel Stein: "Now I get it"

[Duvalier]

Originally Posted by Calzone Lord

Easy.

Lower takeout, add betting exchanges and expand on them in an innovative fashion.

End of story. Anything else is badly getting in the way of progress.

Other than the horrible reputation of its core customers brought about by draconian takeout rates... Horse Racing has zero problems now, that it didn't have at least as bad or whole lot worse when it was in it's prime.

But that's not marketing. That's changing the way racing is run...marketers cannot do what you're suggesting.