Joel Stein: "Now I get it"

[Calzone Lord]

Originally Posted by Duvalier

How do you go about marketing that, what is the answer as far as a marketing campaign that will work?

Easy.

Lower takeout, add betting exchanges and expand on them in an innovative fashion.

End of story. Anything else is badly getting in the way of progress.

Other than the horrible reputation of its core customers brought about by draconian takeout rates... Horse Racing has zero problems now, that it didn't have at least as bad or whole lot worse when it was in it's prime.