Quote:
Originally Posted by Calzone Lord
Easy.
Get the marketing people and the suits to work solely to that end.
What both entities have been doing has killed growth.
Ever have a crazy evangelical or nutty Mormon knock on your door and try to convince you how great their religion is?
That's the marketing wing of horse racing. That's ABR and the bus with the horse head costume.
The suits don't even care about takeout rates. At best, they seem to think rebating and award programs is enough. They're pathetically indecisive on exchange wagering.
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Christopher Kay should implement all the things you've suggested...the top man at racing's premier circuit.
01-08-2014, 11:42 AM
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