Joel Stein: "Now I get it"

[randallscott35]

Originally Posted by Calzone Lord

It would create way too many useful new racing fans.

People who would actually bet...and bet constantly...day in and day out.

That's not what we need. What we need is 'the powers that be' to try to attract their idea of useful customers, by telling everyone how 'cool' horse racing is.

Yes -- if we can only convince enough of these entitled college grads, like ourselves, that our sport is cool -- it will create so many new fans.

It has to be killed before it can come back to life. Just keep telling yourself that.