SUN: Racing's media makeover paying off

[Sightseek]

Originally Posted by Scav

I think you would agree that the gals from this board who are talking about their wagering adventures are females that GREW UP liking racing. They didn't attach to it at 24 years of age. It has been in their blood since very young.

And quite honestly, I don't think marketing to woman in areas like Saratoga, all of Kentucky, Florida, and even in California is a bad thing because those areas are probably the high concentrate of horse population and it is more popular there, but if you were to market horse racing to woman in say Chicago, or Los Angeles, or New York, you are barking up the wrong tree there and wasting money.

Wrong. The first time I stepped foot on a track was in 2004 after watching TV and getting hooked. Instead of going to the beach with all of my girlfriends, I took a vacation to Saratoga by myself.