SUN: Racing's media makeover paying off

[Sightseek]

Originally Posted by Scav

I think you would agree that the gals from this board who are talking about their wagering adventures are females that GREW UP liking racing. They didn't attach to it at 24 years of age. It has been in their blood since very young.

And quite honestly, I don't think marketing to woman in areas like Saratoga, all of Kentucky, Florida, and even in California is a bad thing because those areas are probably the high concentrate of horse population and it is more popular there, but if you were to market horse racing to woman in say Chicago, or Los Angeles, or New York, you are barking up the wrong tree there and wasting money.

Wrong. The first time I stepped foot on a track was in 2004 after watching TV and getting hooked. Instead of going to the beach with all of my girlfriends, I took a vacation to Saratoga by myself.

[MaTH716]

Originally Posted by Sightseek

Wrong. The first time I stepped foot on a track was in 2004 after watching TV and getting hooked. Instead of going to the beach with all of my girlfriends, I took a vacation to Saratoga by myself.

Sighty, you are the exception to the rule. The majority of the girls would have stayed at the beach.

[Sightseek]

Originally Posted by MaTH716

Sighty, you are the exception to the rule. The majority of the girls would have stayed at the beach.

But I think that is the point, there are other women like myself and My Miss Storm Cat that can be lured in and trying to do so is not a waste of time and an impossible task. This is not to say that this is the most important segment of the public that racing needs to charm. They (racing) absolutely needs to get their act together in pleasing the heavy bettor and getting tracks and ADWs to work with one another and all of the other countless issues that go along with this so I can understand the argument that their energies are misplaced.

[MaTH716]

Originally Posted by Sightseek

But I think that is the point, there are other women like myself and My Miss Storm Cat that can be lured in and trying to do so is not a waste of time and an impossible task. This is not to say that this is the most important segment of the public that racing needs to charm. They (racing) absolutely needs to get their act together in pleasing the heavy bettor and getting tracks and ADWs to work with one another and all of the other countless issues that go along with this so I can understand the argument that their energies are misplaced.

I don't disagree with you about there not being women bettors, but I just feel that the number Riot put out there for ones with wagering accounts is way way off base.

[Scav]

Originally Posted by Sightseek

Wrong. The first time I stepped foot on a track was in 2004 after watching TV and getting hooked. Instead of going to the beach with all of my girlfriends, I took a vacation to Saratoga by myself.

ok, you are not looped in on this anymore, but as Math said you are the exception to the norm.

[South Beach Luv]

Originally Posted by Scav

ok, you are not looped in on this anymore, but as Math said you are the exception to the norm.

How many girls do you think AP will rope in from this American Idol BS on Friday night?

[Bigsmc]

Originally Posted by South Beach Luv

How many girls do you think AP will rope in from this American Idol BS on Friday night?

There's bound to be some waitresses that think they can sing....

[Scav]

Originally Posted by Bigsmc

There's bound to be some waitresses that think they can sing....

It is gonna be milf central. I wasn't going to go but it might be too priceless not to go.

[NTamm1215]

Originally Posted by Sightseek

Instead of going to the beach with all of my girlfriends, I took a vacation to Saratoga by myself.

This is my kind of girl.

NT