SUN: Racing's media makeover paying off

[Riot]

Originally Posted by MaTH716

I do think that there's a window there that makes it very hard for women to break into the sport..

Not any more. Take a population of 14-year-old girls and 14-year-old boys and which population knows more about horses and horse racing? The girls by far.

The only exposure to horse racing is no longer the back page of the sports section gambling race results, it's the internet.

So allow young fans to continue to be fans of the sport, and of the horses. I don't understand the belittling and insult directed to "only a fan". When people earn enough money, they'll gamble.

I haven't seen much success to be pointed out within the past 50 years promoting horse racing as a great money-making speculative venture. Either in bloodstock or via the windows. See the 1980's pyramid schemes.