Can he do it?

[Danzig]

Media attention is there for the derby each year, but when a tc is on the line, racing gets a lot of play during this three week interval.

We cannot hope racing takes advantage, and wait for it do something earth shattering.

WE are racing, we must take advantage. When people ask you, and you know they will, do your best to broaden the discussion. Show excitement, even tho you know the odds are stacked against chrome, use those moments to tell people how great the sport is, day in and day out.
Tell them about the small time owners, the less than rich folks involved, the big payouts, etc. Be an ambassador. If you get just one person to check out racing, or to get involved, you've done a good thing.