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#1
07-09-2011, 08:44 PM
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#2
07-09-2011, 08:54 PM
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gambling is huge and has been huge for awhile now....the industry needs to scrap the "casual fan" and market to degenerates...throw some huge pots out there with a little dose of education and you got a winner....horses run 5-6 times in there career over a course of 2 years....there is hardcore gambling going on in our sport 365 days a year....much more bang for your buck going after gamblers vs. hannah montana fans
broadcast the horse betting contests on live tv...make the betting just as important as the racing....yeah it sucks to demoralize the sport but hey its about staying alive at this point
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#3
07-09-2011, 08:57 PM
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#4
07-09-2011, 09:07 PM
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#5
07-09-2011, 09:11 PM
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He said nothing.
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#6
07-09-2011, 09:29 PM
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For the same reason why pool guarantees work, racing needs to recognize the core group of people who enjoy spending large amounts of money at the windows instead of trying to convert the random potential fan first. How many people do we all know who have scaled back their play for whatever reason? Racing handle declines are not because we are not recruiting a new fan base.
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#7
07-09-2011, 09:33 PM
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I consider "degenerates" in this case as anyone who is willing to take their entertainment dollar and gamble. Not necessarily those who take their mortgage payment.
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#8
07-09-2011, 10:23 PM
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Sure -some marketing gimmicks (pool guarantees) will have mild success in the right situations - most of them are worthless. If it's going to be a game of using buzzwords without getting into specifics -Methodically grow, build, cultivate, develop, innovate when I think of marketing in racing - I think of silly ideas.
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#9
07-13-2011, 05:30 PM
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