gambling is huge and has been huge for awhile now....the industry needs to scrap the "casual fan" and market to degenerates...throw some huge pots out there with a little dose of education and you got a winner....horses run 5-6 times in there career over a course of 2 years....there is hardcore gambling going on in our sport 365 days a year....much more bang for your buck going after gamblers vs. hannah montana fans
broadcast the horse betting contests on live tv...make the betting just as important as the racing....yeah it sucks to demoralize the sport but hey its about staying alive at this point
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