Gold Cup on ESPN

[Travis Stone]

Originally Posted by tanner12oz

gambling is huge and has been huge for awhile now....the industry needs to scrap the "casual fan" and market to degenerates...throw some huge pots out there with a little dose of education and you got a winner....horses run 5-6 times in there career over a course of 2 years....there is hardcore gambling going on in our sport 365 days a year....much more bang for your buck going after gamblers vs. hannah montana fans

broadcast the horse betting contests on live tv...make the betting just as important as the racing....yeah it sucks to demoralize the sport but hey its about staying alive at this point

Good post.

[Calzone Lord]

Originally Posted by Travis Stone

Good post.

How?

He said nothing.

[Travis Stone]

Originally Posted by Calzone Lord

How?

He said nothing.

I thought he did.

For the same reason why pool guarantees work, racing needs to recognize the core group of people who enjoy spending large amounts of money at the windows instead of trying to convert the random potential fan first. How many people do we all know who have scaled back their play for whatever reason? Racing handle declines are not because we are not recruiting a new fan base.

[Travis Stone]

I consider "degenerates" in this case as anyone who is willing to take their entertainment dollar and gamble. Not necessarily those who take their mortgage payment.

[Calzone Lord]

Originally Posted by Travis Stone

I consider "degenerates" in this case as anyone who is willing to take their entertainment dollar and gamble. Not necessarily those who take their mortgage payment.

Travis - 'market' to degenerates is no recipe for success - especially when you consider how often out of touch those are who do the marketing.

Sure -some marketing gimmicks (pool guarantees) will have mild success in the right situations - most of them are worthless.

If it's going to be a game of using buzzwords without getting into specifics -Methodically grow, build, cultivate, develop, innovate when I think of marketing in racing - I think of silly ideas.

[tanner12oz]

Originally Posted by Calzone Lord

How?

He said nothing.

your right....enjoy your broadcast of the derby between ping pong and foosball on espn 38 deportes in 10 years