MARKETING CONVERSATIONS: 2 interesting pieces

[Cannon Shell]

Originally Posted by dalakhani

This outmoded thinking is exactly why the sport is going in the toilet. Why is it impossible to create a festive atmosphere in places other than the ones that have already done it? I fail to understand why people think the present course will actually work.

You aren't going to get enough SMART people that are DUMB enough to bet horses regularly...certainly not if your means of attracting them is by pitching this silly puzzle thing.

The places you named, as well as downs after dark, do well because they sell it as an event as well as an image. The image of high society with things that appeal outside of racing and gambling. I agree that the backbone is still the gambler but in order to attract new ones you have to change the perception of the track being a seedy place where a bunch of degenerate losers and nursing homers go to waste their lives away.

Vegas didn't get you in by selling you the gambling. They sold the party and lifestyle.

Ok take today for example. How do you suppose we create an event atmosphere for Belmont on a typical Thursday?

We need to sell gambling because that is our product. What has been written about is hardly the current course. I guess people who think like you just dont understand or refuse to acknowledge that economic realities exist and we can't make every day Xmas.

I find it hard to believe that we can trick potential gamblers into thinking that they are high society people and then they will start to become regulars. Especially when virtually all the growth in the gambling market is online.