MARKETING CONVERSATIONS: 2 interesting pieces

[Rootdog1]

I dont watch its coverage...thats my point.

I do see your argument, but I stand by my comment that marketing it as a party is not sustainable.

later

[dalakhani]

Originally Posted by Rootdog1

I dont watch its coverage...thats my point.

I do see your argument, but I stand by my comment that marketing it as a party is not sustainable.

later

Its not just marketing it as a "party" although that would certainly be better than the present course. The puzzle thing is myopic at best.

Perception, perception, perception. Events like Churchill's opening night can't be measured simply in profit and handle although they were successful in both counts (not sure how much they made). What percentage of those 38,000 may come back on a regular basis? What do we do to hook them on the game once you have them IN. At that point, maybe the puzzle thing works.

Gambling isn't just limited to racetracks anymore. You want new gamblers, you have to realize that gamblers aren't strictly men. The stereotype that women don't gamble real dollars is just that...a stereotype. Attracting women will not only bring in more women but it will also bring in more men.

What do women want? Scratch that, what are the other successful gambling ventures providing in terms of overall entertainment value and image to attract people of both sexes? What type of environment? What is currently successful in horse racing? How can these things be mimicked and expanded upon?

This is basic marketing. Its as if all of these zillionaires that run the show never went to college.

[Antitrust32]

Gulfstream has done the things you mention Dala, I guess we can just wait and find out how what the long term results are.

[Cannon Shell]

Originally Posted by Antitrust32

Gulfstream has done the things you mention Dala, I guess we can just wait and find out how what the long term results are.

Most days at GP the track crowd is pretty small.

[MaTH716]

Tracks have to make things as easy as possible as far as wagering/watching races online and hope it translates to people wanting to spend a day at the track when the opportunity arises.