SUN: Racing's media makeover paying off

[dalakhani]

Originally Posted by Cannon Shell

Perhaps you should be working for MGM since you seem to be the only person who is so bullish on this project.

Perhaps. But this is straying way off the original topic.

Charlestown does well because the horse racing product is just part of the overall package. Borgata does well because the gambling product is just a part of the total package.

Both places have done a great job marketing to non traditional gaming demographics and thus have outperformed most everyone else in their respective sectors.

Neither Borgata's nor Ctown's rewards programs are any better than their competitors nor are their payouts/takeouts any better. If anything, they are worse.

So whats the difference? Aren't there lessons to be learned?

[Cannon Shell]

Originally Posted by dalakhani

Perhaps. But this is straying way off the original topic.

Charlestown does well because the horse racing product is just part of the overall package. Borgata does well because the gambling product is just a part of the total package.

Both places have done a great job marketing to non traditional gaming demographics and thus have outperformed most everyone else in their respective sectors.

Neither Borgata's nor Ctown's rewards programs are any better than their competitors nor are their payouts/takeouts any better. If anything, they are worse.

So whats the difference? Aren't there lessons to be learned?

Proof of this?

[dalakhani]

Originally Posted by Cannon Shell

Proof of this?

Proof of their of their sucess or proof that the reasons listed are the cause of their respective success?

[Cannon Shell]

Originally Posted by dalakhani

Proof of their of their sucess or proof that the reasons listed are the cause of their respective success?

Well proof that their success is because of the reasons that you are claiming.

[dalakhani]

Originally Posted by Cannon Shell

Well proof that their success is because of the reasons that you are claiming.

You really can't prove it irrefutably. Can you speculate as other reasons? Perhaps Im wrong.

[Cannon Shell]

Originally Posted by dalakhani

You really can't prove it irrefutably. Can you speculate as other reasons? Perhaps Im wrong.

I have no idea if you are right or wrong or the reasoning behind it. I was just wondering where you got your info.

[Sightseek]

With slots bill pending, Arlington looks ahead

"Gaming itself can be successful" said Arnold, "but if we want to truly make it maximally effective competing in the marketplace, I think we're going to need a couple other components. We've been updating studies that have already been done, and they're indicating that we need to consider having some additional upscale food and beverage opportunities in addition to the traditional casino buffet. Also, we'd be considering selective retail, as well as an entertainment venue."

http://www.drf.com/news/article/112854.html