MARKETING CONVERSATIONS: 2 interesting pieces

[MaTH716]

Originally Posted by dalakhani

Thanks Math. "redid ladies bathrooms". LOL that would be a start and I'm not kidding either. And there is nothing wrong with what Paolo said either. How about some drinks?

How about some entertainment other than racing? How about going old school and encouraging more A list celebs? How about changing the food? How about using some of the wasted stands space and creating more comfortable lounge areas where people can socialize? How about contests between races? How about some vouchers for women?

There are a number of ideas and not a single silver bullet. At the same time, even though NY is not louisville, you have a rich thoroughbred tradition along a zillion times more people. The prospect of spending the day or evening at the track has got be made interesting to people that aren't yet horseplayers. Isn't that the goal?

Here is the list of other things going on at the track (during weekends), they seem pretty plentiful. Also there are things for kids too.

http://nyra.com/Belmont/GeneralInfor...omotions.shtml

I don't see the appeal of drawing celebrities (besides they draw them on Belmont day). If you want to see stars, go to the movies or even better Hollywood.

Have you ever been to Belmont?, (I'm guessing no) because it's colassal. They have more space than they know what to do with. There are plenty of area's where people can hang out and not be bothered (inside and outside the track). Food courts could always be upgraded, but they also have fancy/formal dining options upstairs.

Contests are fun, they should be of the handicapping nature, but I'm all for that. Also vouchers are a great idea. Hell I think they should give them out wherever they can. Unfortunately I think that there is an old law on the books that prohibits it.

Belmont is in a very tough market, there are just so many other entertainment options available. No matter how hard they push, I just don't see them attracting that "Sex in the City" type girl crowd, with their fancy eating/drinking habits on a regular basis.