MARKETING CONVERSATIONS: 2 interesting pieces

[MaTH716]

Originally Posted by dalakhani

I was in New York City in April to get my hat for the derby. I did not go to belmont then but I have been a few times before.

As I said, perhaps these ideas wouldn't work at belmont but then again maybe they would.

I don't debate that gambling drives the industry and I certainly don't debate that the tracks need more gamblers. But where are you proposing they come from Joey? We are in 2011 in a society that wants what it wants before its even thought about. We are in an instant gratification age and you aren't going to get gamblers out by telling them they are going to solve puzzles while battling a 25% rake where its dirty and they are surrounded by bunch of old men.

The track is a dreary place and that is the perception and in many ways a reality. This has to change somehow. If you think what I am saying is off, throw your thoughts out. Perhaps they make more sense.

This is a problem, changing the perception.
Sure, there are some tracks that are dreay places. But on the other end of the spectrum, there are very nice tracks that have good facilities. Places where people and their families/friends can spend a nice day.

As far as getting the gamblers, I really believe that the tracks need to (and have started) targeting the college kids. Plant those seeds, so when these kids graduate and get jobs, they remember their expierences at the track and go back with some cash to put into the pools.