MARKETING CONVERSATIONS: 2 interesting pieces

[Cannon Shell]

Originally Posted by dalakhani

Seriously, its only sustainable at Keeneland, Saratoga, del mar and now churchill downs?

Why would it not be sustainable anywhere else? And why couldn't it help to draw more fans for the days that it wasn't a "party"?

Most days CD is deserted. Keeneland is 15 days every 6 months right in th middle of horse country. Saratoga isnt exactly jammed on Mondays/Wednesday and Thursday and by the end of the meet the festive atmosphere has worn off.

And the fact is that Saratoga has the history angle, and Keeneland and CD are located in one of the few areas where horse racing is still a big deal. Why do you think that you can bottle this festive atmosphere and transfer it other places?