SUN: Racing's media makeover paying off

[dalakhani]

Originally Posted by Cannon Shell

Perhaps you should be working for MGM since you seem to be the only person who is so bullish on this project.

Perhaps. But this is straying way off the original topic.

Charlestown does well because the horse racing product is just part of the overall package. Borgata does well because the gambling product is just a part of the total package.

Both places have done a great job marketing to non traditional gaming demographics and thus have outperformed most everyone else in their respective sectors.

Neither Borgata's nor Ctown's rewards programs are any better than their competitors nor are their payouts/takeouts any better. If anything, they are worse.

So whats the difference? Aren't there lessons to be learned?