The "greatest two minutes in sports" aside...

[dylbert]

(1) Lipinski/Weir did excellent job during Sochi Olympics. Also, very engaging & interesting duo on talk show circuit. Just as NBC recognized female demographic using its Bravo channel for previous Oaks broadcast, this further taps broadening audience which includes more than aging males.

(2) Boycott will likely have little or no traction this weekend. This is an event that attracts more 'dumb' money than any other sporting event held in US.

(3) NBC knows how to sell 'soap'. Oaks focus will remain breast cancer awareness & research. PETA may get 90-120 second segment presented as 'hard news'.

When do windows open?