MARKETING CONVERSATIONS: 2 interesting pieces

[MaTH716]

Originally Posted by dalakhani

Yes there are nice tracks and even those places are dreary on a thursday afternoon in early july or late december. I went to the NCAA football championship in 2010. I went to Santa Anita before the game. There were like 17 people there. That place is gorgeous but it was pretty darn dreary. What a wasted opportunity. Two miles down the road is one the biggest games of the year if not the decade and they can't find away to piggy back.

Racing is way out of fashion. It doesn't have to be that way. We have great meets and major events still to build on. It won't always be that way though.

People have to work, so you really can't expect crowds during the week (with exception of Saratoga & Del Mar). That's where tracks could do a better job. Come up with some sort of daily contest on the internet. Have the signal out there for people to watch and play in these contests for free (i.e. Keenland & Monmouth) and hope that translates into more people watching, eventually betting and visiting a track.

Maybe more twiglight cards during the spring/summer might be a good idea as well.

Yeah and then the trainers and jockeys will b.itch about the inability to move training to daylight hours.

Good luck with your passion for the sport, fellas. The economy speaks volumes and horse racing has really no shot to grow in this environment...trendy gimmicks included.

[Antitrust32]

off topic... received an awesome application today. "Dr. recommended Youth in Asia"