Now THIS is an idea

[Travis Stone]

Originally Posted by pba1817

They would end up losing money if a few of my friends showed up for this...

Haha, very true for many folks.

Is Arlington's takeout 17% for WPS? That's what I found on a quick search...

Beer is really cheap when you start dishing it out in small draft cups.

If $12 is wagered, that means Arlington's take is ~$2.04 pre-taxes, purses etc. Without knowing their purse situation and how their horsemen contracts work, even if it was a 50/50 split, they still gross $1.02.

There are labor considerations, taxes, supplies, COGS... but I'll bet it's either break-even or close to it by itself, then when you factor the additional revenue of people in the building, more beer sales, more wagers etc., it makes a lot of sense.

The hard part, I think, is relaying the message in the marketing. I think it's a good idea.

[GBBob]

Originally Posted by Travis Stone

Haha, very true for many folks.

Is Arlington's takeout 17% for WPS? That's what I found on a quick search...

Beer is really cheap when you start dishing it out in small draft cups.

If $12 is wagered, that means Arlington's take is ~$2.04 pre-taxes, purses etc. Without knowing their purse situation and how their horsemen contracts work, even if it was a 50/50 split, they still gross $1.02.

There are labor considerations, taxes, supplies, COGS... but I'll bet it's either break-even or close to it by itself, then when you factor the additional revenue of people in the building, more beer sales, more wagers etc., it makes a lot of sense.

The hard part, I think, is relaying the message in the marketing. I think it's a good idea.

They have..I believe..an 80/20 split with Levy on concessions so Levy had to partner on this somehow. Plus I doubt they are giving away the $6.25 Miller Lites. I will find a way to make this work though

[randallscott35]

fun idea

[MaTH716]

I like the fact that they are being creative, but I'm with Al on this with them giving out
technically free drinks late in the day. Also what's the legal gambling and drinking ages in Ill? Could they run into a problem there?
They are on the right track, but I personally think they have to tweak it a bit.

[GBBob]

Originally Posted by MaTH716

I like the fact that they are being creative, but I'm with Al on this with them giving out
technically free drinks late in the day. Also what's the legal gambling and drinking ages in Ill? Could they run into a problem there?
They are on the right track, but I personally think they have to tweak it a bit.

They card heavily at AP and it's 18/21. That free drink may end up being a soda. I would think they have figured out the loopholes so this doesn't turn into .25 beer night at Municipal stadium.

[Scav]

Originally Posted by GBBob

They card heavily at AP and it's 18/21. That free drink may end up being a soda. I would think they have figured out the loopholes so this doesn't turn into .25 beer night at Municipal stadium.

Talk about attracting a crowd, that would be a wild night.

[GBBob]

Originally Posted by Scav

Talk about attracting a crowd, that would be a wild night.

oops...it was .10 beer night actually
http://en.wikipedia.org/wiki/Ten_Cent_Beer_Night

[Gate Dancer]

How about a reincarnation of a 'Down with Disco' evening !!!!!!!!!!!!