Now THIS is an idea
 

They would end up losing money if a few of my friends showed up for this...

Does this apply to fruity drinks on Million Day?

Great. Feed them a drink right before they hit the road. Might be better if it was something they could redeem any day after the bet. You know, small incentives to come back.

They conveniently left out of the article that it is only for one race per day, the 8th race.

Wonder if they will name the race "The Free Beer"

Haha, very true for many folks.

Is Arlington's takeout 17% for WPS? That's what I found on a quick search...

Beer is really cheap when you start dishing it out in small draft cups.

If $12 is wagered, that means Arlington's take is ~$2.04 pre-taxes, purses etc. Without knowing their purse situation and how their horsemen contracts work, even if it was a 50/50 split, they still gross $1.02.

There are labor considerations, taxes, supplies, COGS... but I'll bet it's either break-even or close to it by itself, then when you factor the additional revenue of people in the building, more beer sales, more wagers etc., it makes a lot of sense.

The hard part, I think, is relaying the message in the marketing. I think it's a good idea.

How late do they stay open for simulcast?

They have..I believe..an 80/20 split with Levy on concessions so Levy had to partner on this somehow. Plus I doubt they are giving away the $6.25 Miller Lites. I will find a way to make this work though:tro:

fun idea

I like the fact that they are being creative, but I'm with Al on this with them giving out
technically free drinks late in the day. Also what's the legal gambling and drinking ages in Ill? Could they run into a problem there?
They are on the right track, but I personally think they have to tweak it a bit.

They card heavily at AP and it's 18/21. That free drink may end up being a soda. I would think they have figured out the loopholes so this doesn't turn into .25 beer night at Municipal stadium.

Talk about attracting a crowd, that would be a wild night.

oops...it was .10 beer night actually
http://en.wikipedia.org/wiki/Ten_Cent_Beer_Night

How about a reincarnation of a 'Down with Disco' evening !!!!!!!!!!!!

Scav ~ I just saw a guy who could be your twin!

First 5k through the door opening day get a coupon for a hot dog and draft beer or soda for a penny.

Not bad plus gen admission is free

I wonder if their will be any DT'er who will be spinning that day..........:rolleyes:

I like it. About time they come up with some better marketing promotions.

"The Last Call concept, besides being a good wagering strategy, adds an extra twist of fun to the traditional win, place and show wagers,” Petrillo said. “Even if a bettor’s horse doesn’t finish in the top three, he or she will still be a winner by getting a free drink.”
..

This is considered a good wagering strategy?

I'm anxiously awaiting Johnny Pinwheel's assessment.