Secretariat: The Movie, Whoa!

[GBBob]

Originally Posted by blackthroatedwind

But who's going to see the movie and then go to the track?

I don't see how it sells. I hope I'm wrong, but if I was betting, it would be on it having a very short shelf life.

I'm not sure the weekend opening is going to equate to an increased handle across the country, but this is advertising. Horse Racing can't buy ad space during the Super Bowl like Coke ( well...it could but..) so aren't we left with baby steps through positive exposures wherever possible? It's all about reinforcement of the Brand and it has to start somewhere. If the GP doesn't go to the track it won't be because the Belmont was filmed at KEE. THe only ones who noticed that aren't the issue.