Secretariat: The Movie, Whoa!

[blackthroatedwind]

Originally Posted by GBBob

But..everything you are critical of the general population either a) Won't know or B) Will eat it up..Look...exposure is exposure and given the choice between a hokey Disney piece on Secretariat and an open piece on Horse Racing by Oliver Stone...I'll take hokey. There have been so many ridiculous 'baseball" movies..most involving Kevin Costner..over the years that as a baseball purist, make me vomit, but the GP loves that crap. Horse Racing needs more drivel and less reality sometimes.

But who's going to see the movie and then go to the track?

I don't see how it sells. I hope I'm wrong, but if I was betting, it would be on it having a very short shelf life.

[cmorioles]

Originally Posted by blackthroatedwind

But who's going to see the movie and then go to the track?

I don't see how it sells. I hope I'm wrong, but if I was betting, it would be on it having a very short shelf life.

I saw the movie as well on Saturday. It was pretty crowded but in a small theater. Nobody clapped, but people seemed to like it.

I wouldn't call it great. It was ok for me. Tough to get past the Hollywoodization, stuff you know is made up, at least for me. The racing scenes in Seabiscuit were 20 times better. I also saw a screener of Seabiscuit and people were much more enthused.

Diane Lane is still hot.

[GBBob]

Originally Posted by blackthroatedwind

But who's going to see the movie and then go to the track?

I don't see how it sells. I hope I'm wrong, but if I was betting, it would be on it having a very short shelf life.

I'm not sure the weekend opening is going to equate to an increased handle across the country, but this is advertising. Horse Racing can't buy ad space during the Super Bowl like Coke ( well...it could but..) so aren't we left with baby steps through positive exposures wherever possible? It's all about reinforcement of the Brand and it has to start somewhere. If the GP doesn't go to the track it won't be because the Belmont was filmed at KEE. THe only ones who noticed that aren't the issue.