SUN: Racing's media makeover paying off

[Antitrust32]

I used to love going to the OTB in high school. Eventhough I was MAYBE one of 3 girls.. and the other 2 girls were working as tellers. But then again I've never felt uncomfortable being the only girl in a group of hundreds of old men.

its pointless to argue that women even bet nearly the amount men bet, cause its simply not true.

If an man and a woman both had the same amount of disposible income, who do you think would be more likely to spend it on gambling. Men are the easy 1-20 favorites there.

its it worth spending lots in marketing to get young women involved? or would it be more worth while to spend that money getting young men involved?

thats an easy answer for me if I'm a marketing director. Though horse racing doesnt seem to market to ANYONE, which is the main problem.