Now THIS is an idea

[GBBob]

Originally Posted by Travis Stone

Haha, very true for many folks.

Is Arlington's takeout 17% for WPS? That's what I found on a quick search...

Beer is really cheap when you start dishing it out in small draft cups.

If $12 is wagered, that means Arlington's take is ~$2.04 pre-taxes, purses etc. Without knowing their purse situation and how their horsemen contracts work, even if it was a 50/50 split, they still gross $1.02.

There are labor considerations, taxes, supplies, COGS... but I'll bet it's either break-even or close to it by itself, then when you factor the additional revenue of people in the building, more beer sales, more wagers etc., it makes a lot of sense.

The hard part, I think, is relaying the message in the marketing. I think it's a good idea.

They have..I believe..an 80/20 split with Levy on concessions so Levy had to partner on this somehow. Plus I doubt they are giving away the $6.25 Miller Lites. I will find a way to make this work though