Rachel Alexandra Retired

[Sightseek]

Originally Posted by HomerS

Betting drives the game plain and simple. Am sure many of us could attend a day at the races and have a good time without betting. Especially a nice fall sunny day at Belmont. Where you have the place to yourself basically. Can get up close much closer then most other sports. See world class athletes. But at the end of the day the focus needs to be betting, betting and betting.

Way too much time has been wasted on trying to get small time players (or non players) to come out to the track a couple of times a year. As opposed to focusing on your core audience and getting them to increase their handle- whether live, or off track.

Almost every other business but racing markets to their core audience.

Why can't you cater to both? I became a fan during the Smarty era and only bet $3,500 a year (more money actually goes into the track if you include money I've spent in going to tracks around the country in admission, meals at the track, DRFs (does the track get a cut?) etc.), but it all adds up amongst small player fans like me, no?