SUN: Racing's media makeover paying off

[Cannon Shell]

I still think that people who are the "Bravo demographic" are not ever going to become gambling racing fans. The fact is that racing has never effectively targeted the demographic that it should be going after which is the 45+ male.


The results of the Annenberg Public Policy Center’s 2005 National
Anneberg Risk Survey of Youth indicate that the likelihood that young men
will gamble on card games continues to increase.
According to the latest estimates, approximately 2.9 million young people
between the ages of 14 and 22 are gambling on cards on a weekly basis.
Over 80 percent are male. Those who play cards are also more likely than
other gamblers to gamble

http://www.oregon.gov/DHS/addiction/...s-gambling.pdf