SUN: Racing's media makeover paying off

[philcski]

I'd love to see a Scuds-style psychoanalysis of this thread.

Oh boy...

[dalakhani]

Originally Posted by philcski

I'd love to see a Scuds-style psychoanalysis of this thread.

Oh boy...

Richard would no doubt be a turk.

[Sightseek]

Originally Posted by philcski

I'd love to see a Scuds-style psychoanalysis of this thread.

Oh boy...

[dalakhani]

Originally Posted by richard

It seems women like the slots so they can easily transfer some fun bets to horses at a racino. After all, the women can relate to the fillies, female jockeys, female trainers , female owners.

Really? Do you relate purely to colts, male jockeys, male trainers and male owners?

Its not the misogynist crap that really bothers me in this thread as much as the narrow 1950 view of the world.

[Danzig]

Originally Posted by dalakhani

Really? Do you relate purely to colts, male jockeys, male trainers and male owners?

Its not the misogynist crap that really bothers me in this thread as much as the narrow 1950 view of the world.

[Sightseek]

Originally Posted by dalakhani

Really? Do you relate purely to colts, male jockeys, male trainers and male owners?

Its not the misogynist crap that really bothers me in this thread as much as the narrow 1950 view of the world.

[dalakhani]

Originally Posted by Scav

Listen, I am not saying that there are not woman out there that don't go nuts at the track. There obviously are.

I don't disagree what Steve has said from the start of this website, if you get people to the track, they will come back because they end up liking it.

But to focus an entire or partial marketing push on 18-30 year old woman is absolutely a waste of money, in an industry that is already being bled dry.

I am of the belief that you have to solidify your account base before you can attract new customers. Horse racing's 'base' is far from solid. They are losing big bettors daily to greener pastures.

I hear what you are saying. I just think that we don't agree on the point. In my opinion, the old model is hopelessly flawed. Why is this "base" you speak of not solid? How do you win back those "big bettors" leaving for greener pastures? Could you label the sport as "successful" even with this base of big bettors?

Racing needs to re-invent itself and it is refreshing that the powers that be are actually taking new ideas into consideration. Thinking about "big bettors" and solidifying a dying fan base is small thinking. Trying to put racing back to a national pastime is where we should be going.

[Antitrust32]

Originally Posted by Scav

It is more like 1 in 20 or maybe even 1 in 30.

The thought that woman are going to take a 1/4 of their paycheck, spend the night before handicapping, get to the track before the first race for their favorite area, get a voucher, send in some $24 P3 tickets, and focus all day at the track is absolutely nuts.

Don't get me wrong, I love woman at the racetrack but 99% of them are there for one or many of the following reasons

1) Nothing to do in the area so they can go be outside and have some drinks
2) Their group of guy friends are going out there and they are tagging along
3) It is a 'big deal' day and they get to dress up and look all hot, thus gathering massive amounts of attention all day
4) They are taking their family out there to show the kids the jockeys and the ponies
5) They are getting dragged out there by their boyfriend
6) They are on a date out there (actually a great idea for anyone that hasn't tried this, just go to a different track then your local hole)
7) They are there because they actually like racing, and they are betting, but in small amounts

I think even the girls on this board will admit they are not rolling to the track with $300 ready to go apeshit the whole day. I have been to the track with both Sightseek and Uncly. Sightseek was all dressed up and all about the horses, including repeativitly telling me how awesome She Be Wild was, when I didn't use her at all, and she maybe bet $50-$60 the whole day ..Uncly went and had a beer with me and was yelling exactas and win bets at this kid and bet all of maybe $60 the whole day and she was happy as pie.

Both of these girls have decent jobs, can handle themselves in a horse racing conversation and are completely competent with a Form, more then probably 90% of the woman in this world, and they are still aren't firing away.

its because I know and learned early that betting lots of money was a sure way to lose lots of money. its more of a fun time for me. If I bet $60 and win back $40 I'm only down 20 bucks and had a blast. If I'd bet $300 and win back $150 i'm down $150 and pissed and I'm not in the mood to struggle with bills. I've been going to the track for half my life now (yeah i know i'm only 27) but i've seen many degenerates lose lots of

Like I said in the other thread.. its the responsibility factor that keeps women away from the windows.

And dont expect Bravo to change that.. history usually repeats itself.. and for history this has been mostly a male dominated sport. And its not at all sexist to feel that way.

[Sightseek]

Originally Posted by Scav

It is more like 1 in 20 or maybe even 1 in 30.

The thought that woman are going to take a 1/4 of their paycheck, spend the night before handicapping, get to the track before the first race for their favorite area, get a voucher, send in some $24 P3 tickets, and focus all day at the track is absolutely nuts.

Don't get me wrong, I love woman at the racetrack but 99% of them are there for one or many of the following reasons

1) Nothing to do in the area so they can go be outside and have some drinks
2) Their group of guy friends are going out there and they are tagging along
3) It is a 'big deal' day and they get to dress up and look all hot, thus gathering massive amounts of attention all day
4) They are taking their family out there to show the kids the jockeys and the ponies
5) They are getting dragged out there by their boyfriend
6) They are on a date out there (actually a great idea for anyone that hasn't tried this, just go to a different track then your local hole)
7) They are there because they actually like racing, and they are betting, but in small amounts

I think even the girls on this board will admit they are not rolling to the track with $300 ready to go apeshit the whole day. I have been to the track with both Sightseek and Uncly. Sightseek was all dressed up and all about the horses, including repeativitly telling me how awesome She Be Wild was, when I didn't use her at all, and she maybe bet $50-$60 the whole day ..Uncly went and had a beer with me and was yelling exactas and win bets at this kid and bet all of maybe $60 the whole day and she was happy as pie.

Both of these girls have decent jobs, can handle themselves in a horse racing conversation and are completely competent with a Form, more then probably 90% of the woman in this world, and they are still aren't firing away.

While I am not betting as much as you and others, you are really underestimating how much I bet. On track, I bet less, especially at a track new to me that I don't normally play, but my Twinspires account gets much more action than you think. Just because I'm not posting in the selections thread, don't think I'm not spending my Saturdays "like a guy" enjoying the racing and betting.


Steve - I really appreciate the open mind on women and horse racing and gambling.

[blackthroatedwind]

Originally Posted by Scav

Both of these girls have decent jobs, can handle themselves in a horse racing conversation and are completely competent with a Form, more then probably 90% of the woman in this world, and they are still aren't firing away.

At the risk of drawing further ire....

You would get a long way if you referred to them as " women. "

On the other highlighted part......what percentage, pray tell, of men are " completely competent with a Form " and feel free to include yourself.

[Antitrust32]

Originally Posted by MaTH716

I just don't see it. When my wife and I were dating, she had a great job and enjoyed to gamble. We both used to go to Atlantic City often. Then I started taking her to Monmouth in the summer and she liked it. But it was more of a day out type thing. She would look at a program and pick names. She wasn't spending minute's/hours capping races and sequances. She wanted to pick her horses and go back to her magazines that she used to bring. Even when we were home and I would bet by phone, she really couldn't care less about it. And she had the base as well. Meaning her father and brother played the horses and her mother works at OTB.
Now that I really think about it, I think the number is way under the 1/3rd that Riot is looking for.

that could get touchy! I do think that lots of people (women too) sign up for accounts to bet the Derby or something.. so i could see the sign up list being 1/4 women.

If you go by daily active accounts, which I feel is actually gambling.. its probably 1/10 or higher..