Rachel Alexandra Retired

[Sightseek]

Originally Posted by HomerS

I am not saying they should ignore you or anyone. You always need new customers. Todays smaller bettor may be a bigger bettor going forward. And even if not you want to have more players. But its about focus. When you have limited ad dollars you need to be careful about where you spend them.

But its all about handle and thats where the focus should be. Understand you want the experience of the newbie to be good- so they come back.

Too many tracks spend alot of time on giveaways and cheesy promotions that may get people in one time but not enough on their core player. It shouldnt all be directed at the on track player either. Although I think racing offers tremendous value when compared to other entertainment options (look at cost of going to Belmont compared to a major sporting event in NY). Reality is most players arent going to the track anymore, for a variety of reasons. How often do we see tracks running races running at the same time as others, or poor sound quality. Bad viewing angles.

You look at some of the websites even and its downright embarrassing what some have up there. NYRA does a good job but not enough do.

Excellent points.