SUN: Racing's media makeover paying off

[Sightseek]

Originally Posted by dalakhani

Venue is a part of it. Why did they install lights at Churchill downs? Hmmmmmmm. Racing is going to be a part of an entertainment package. It will attract more people. So who cares if most of the people that come initially won't bet? Is that somehow better than the empty stands on a thursday afternoon where lone golf claps are heard for a mile?

What if instead of 6000 people on a saturday, you get 30k? Does anybody really think that the extra 24k won't create SOME handle? Does anybody really think they won't eat, drink and buy souveniers? Will they pay for premium seats? All of this is revenue.

Stronach's ideas for gulfstream were on the money. The planning and execution just stunk.

Great posts today!