The model is the World Series of Poker TV coverage

[The Indomitable DrugS]

Originally Posted by MaTH716

So basically you are turning the track into a sports bar for these people? What good is it, if they are doing nothing than just focusing their time on football & baseball the entire time.

The whole idea is simply putting a series of free bets into the hands of a couple people who are FAR more likely to turn into horseplayers than your typical person.

I wouldn't even have them do a draft at the track. Find the most serious in-progress existing leauges in the area - and add a prize to it.

Basically - a selected giveaway.