CRIST: Changes dilute Cup's appeal

[Payson Dave]

A couple of random thoughts on the subject....
Handle drives the game..participation of the fan base largely drives the handle.
Fan base falls into several categories... Hardcore, casual, newbie.
Newbies evolve to become Casuals...Casuals evolve to become Hardcore
Increasing the pool of Newbies and expediting the fan evolution process may well be keys to the long term survival of the sport. IMHO promotion, education, and incentive are keys to both bringing in more newbies and expediting fanbase evolution.
Kentucky Oaks day has become a hugh event in Louisville and to some extent with the hardcore fans of the sport...it is not that big with the non-Louisville casual fans of the sport.
Newbies are generally created by attending live racing and to a lesser extent by media coverage of the sport... in either case it is the casual and/or hardcore fan that frequently gets the newbie initially involved.
The Breeders Cup Friday card is not likely to add many new fans to the game...the on track attendance at the host track may improve via more of the Saturday crowd coming out a day earlier,but to a large extent that was happening anyway.
Any increase in Friday handle at non-host track venues will not likely be coming from new fans.