Are we getting close to a primetime Derby?

[SilverRP]

I'm for anything that will help this sport attract more fans. Primetime Derby would be fine with me, and I can't help to think that it would attract more fans.
I know the Derby is the Derby, but why don't the networks talk more and show the races leading up to the derby? Especially now that Pick 4's have become so popular. Too many people I know think the only race going on that day is the Derby. Just seems like such a waste of an opportunity to show off the sport!