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#1
12-01-2012, 10:36 AM
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'Derby Jackpot' latest online concept; Symposium addresses category
http://www.theverge.com/2012/11/30/3...l-money-online
Most horse racing betting sites, however, are full of statistics and inscrutable jargon — ever hear of a "superfecta" bet, a trixie, or a double carpet? Instead, Derby Jackpot has cute animations, a chatroom, and other features designed to make the game fun, and habit-forming for your average mom on Facebook. It seems silly to talk about gamifying gambling, but that’s what Derby Jackpot is doing. No prior knowledge of the sport required. "It's 80 percent gambling and 20 percent horses," Tom told me back in April before the site had launched. Derby Jackpot has now been in closed beta for five months, and will open to the public in 2013.
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All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans 
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#2
12-01-2012, 10:38 AM
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We haven't talked about Churchill's LUCKITY project either.. Like Instant Racing, is based on racing results.
http://www.luckity.com/
__________________
All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans
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#3
12-05-2012, 07:45 AM
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Quite a bit on this topic at the UA-RTIP Symposium...
Fantasy Games Touted as Important Tool http://www.bloodhorse.com/horse-raci...important-tool Symposium hears of 'social game' plans http://www.drf.com/news/symposium-he...ial-game-plans
__________________
All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans
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