NTRA Ad ideas

[joeydb]

The other thread asking "What else do you wager on?" got me thinking. Has the NTRA or any other racing organization, even at the state level, considered doing an ad campaign comparing our game to other forms of gambling? I see two main differences we can exploit:
1. the fact that our game does not enforce a pay table guaranteeing "negative expectation" for the player. Related to this is also the fact that as some bets become worse with more money on the horse in question, other payouts must go up as a result due to the pari-mutuel system.
2. the differences in excitement level of the game itself

I hope this thread sparks ideas that the industry can use. One of our issues right now is that our game is pretty much unadvertised. I live near Philly Park, which has billboards up showing "Philadelphia Park Casino" with slot machines, and they don't mention that they have racing!

I'm no advertisement industry expert, but something like these might be effective:

Proposed Ad #1:
Blackjack table, "Dealer has 21, sorry folks", as the dealer collects the chips in front of the players.
Craps table, "Seven out, take the line", as the dealers clear the layout of almost all chips.
Roulette table, dealer places translucent marker on double zero, and clears the roulette felt.
Then the ad shows the racetrack and a group of about 5 friends. Horse crosses the finish line.
"Hey! there was a good price on that one. Anybody have him?"
"Yeah, I did. I love this game."

Proposed Ad #2:
Slot machine, reels come to a stop: "Click-click-click". Not a winner.
House wheel "Big Six" spinning in the casino. Stops. Not a winner.
Scene changes to the racetrack showing a stretch drive and close finish, crowd cheering. Cut to tote board with a several hundred dollar trifecta payout shown, camera pulls back to over the shoulder of a horse player holding a winning trifecta ticket.

There are a lot of creative people on this site. Please feel free to add any idea you think will help our game from an advertisement perspective. Maybe Steve can get it some visibility if we get enough good stuff listed here.

-Joe