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#1
05-09-2008, 03:27 PM
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UPS steps up association with 'Brown'
This is an interesting development in that it could start a wider trend that corporations might like... There's a kernal of import to this.
http://tcm.bloodhorse.com/article/45138.htm
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All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984. 
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#3
05-09-2008, 03:40 PM
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Quote:
It was estimated that Yum Brands received $5MM in awareness value from the Derby broadcast. What would a sponsorship sealed horse produce in value awareness?
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All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984.
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#4
05-09-2008, 03:42 PM
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I don't disagree with you. I also hadn't noticed that Desormeaux had sported a UPS hat in the winner's circle.
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The world's foremost expert on virtually everything on the Redskins 2010 season: "Im going to go out on a limb here. I say they make the playoffs."
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#5
05-09-2008, 03:50 PM
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Ticket Seller: All kind of balls... Bodyguard: One of his is crystal.
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#6
05-09-2008, 04:27 PM
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Quote:
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please use generalizations and non-truths when arguing your side, thank you
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#7
05-09-2008, 04:31 PM
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With Dale Jarrett retired, UPS needed to latch on to a winner.....thier NASCAR sponsorship is dwindling in the standings (currently 30th) this year.
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"Change can be good, but constant change shows no direction" http://www.hickoryhillhoff.blogspot.com/
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#8
05-09-2008, 04:54 PM
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i can see the commercial now. "UPS the offical shipper of Kentucky Derby Champ Big Brown". in the meantime KD and BB are being loaded onto a truck or plane in the background.
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"Always keep your heads up and act like champions." Coach Paul Bryant
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#9
05-09-2008, 04:54 PM
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Originally it was said that Big Brown was named for Phil Lesh's bass. Now, perhaps that was erroneous information, but I wonder if when the branding possibilities became clearer if the story wasn't changed.
I doubt Lesh was going to make an advertising deal with them. I am, however, hoping to convince NYRA to play Unbroken Chain over the PA should he win the Triple Crown.
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Just more nebulous nonsense from BBB
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#10
05-09-2008, 04:58 PM
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Wasn't there a Horse Racing tune on the Touch of Grey album??....The race is on???
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#12
05-09-2008, 05:10 PM
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You could also get pins for every single other Derby entrant on the track premises, so I wouldn't read too much into that one.
__________________
The world's foremost expert on virtually everything on the Redskins 2010 season: "Im going to go out on a limb here. I say they make the playoffs."
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#13
05-09-2008, 05:11 PM
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Quote:
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Just more nebulous nonsense from BBB
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#14
05-09-2008, 05:15 PM
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mushrooms or micro?
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#15
05-09-2008, 05:17 PM
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I can see why the story behind the origin of the name "Big Brown" was switched from Phil Lesh to UPS. Phil Lesh just doesn't have the same...er...marketing prowess.
__________________
The world's foremost expert on virtually everything on the Redskins 2010 season: "Im going to go out on a limb here. I say they make the playoffs."
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#16
05-09-2008, 05:21 PM
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Quote:
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Just more nebulous nonsense from BBB
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#18
05-09-2008, 05:24 PM
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"Yeah, the IEAH presented by UPS 10 horse was real solid today. I have to thank the guys back in the barn who really made this happen. We were really good in testing earlier this week, so I knew I had the horse to win, but couldn't have done it without UPS. This just shows what Brown really can do for you."
__________________
The world's foremost expert on virtually everything on the Redskins 2010 season: "Im going to go out on a limb here. I say they make the playoffs."
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#19
05-09-2008, 05:29 PM
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When is Imodium going to sponsor the horse?
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