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#1
05-09-2008, 02:27 PM
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UPS steps up association with 'Brown'
This is an interesting development in that it could start a wider trend that corporations might like... There's a kernal of import to this.
http://tcm.bloodhorse.com/article/45138.htm
__________________
All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984. 
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#3
05-09-2008, 02:40 PM
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It was estimated that Yum Brands received $5MM in awareness value from the Derby broadcast. What would a sponsorship sealed horse produce in value awareness?
__________________
All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984.
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#4
05-09-2008, 02:42 PM
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I don't disagree with you. I also hadn't noticed that Desormeaux had sported a UPS hat in the winner's circle.
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The world's foremost expert on virtually everything on the Redskins 2010 season: "Im going to go out on a limb here. I say they make the playoffs."
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#5
05-09-2008, 02:50 PM
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Ticket Seller: All kind of balls... Bodyguard: One of his is crystal.
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#6
05-09-2008, 03:31 PM
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With Dale Jarrett retired, UPS needed to latch on to a winner.....thier NASCAR sponsorship is dwindling in the standings (currently 30th) this year.
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"Change can be good, but constant change shows no direction" http://www.hickoryhillhoff.blogspot.com/
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#7
05-09-2008, 03:27 PM
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please use generalizations and non-truths when arguing your side, thank you
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#8
05-09-2008, 03:54 PM
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i can see the commercial now. "UPS the offical shipper of Kentucky Derby Champ Big Brown". in the meantime KD and BB are being loaded onto a truck or plane in the background.
__________________
"Always keep your heads up and act like champions." Coach Paul Bryant
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#9
05-09-2008, 05:22 PM
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#10
05-09-2008, 05:39 PM
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Did you lend you login to DrugS?
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Just more nebulous nonsense from BBB
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#12
05-09-2008, 05:58 PM
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This is good for racing if it brings us forward in sponsorship related business.
It's funny how this happened if you think about it. Here we have a sponsor meshing well with our feature events, and in order for it to happen a colt had to be named in the likeness of the corporation and then turn out to be the best of his class. Almost like a random mutation or something.
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#13
05-09-2008, 06:00 PM
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Quote:
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"Have the clean racing people run any ads explaining that giving a horse a Starbucks and a chocolate poppyseed muffin for breakfast would likely result in a ten year suspension for the trainer?" - Dr. Andrew Roberts
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