Promoting the game (with a shiny new catchphrase)

[my miss storm cat]

It is so awesome to wonder how much the PR company was paid to come up with that gem.

No disrespect to the songwriter, to Sinatra or anyone else who recorded it but what are they doing? Yeah let's perpetuate the whole out of date / out of time mentality.

Lets go backwards!

Some of us have no one around who is into this and so we are the ones who understand the way the sport is perceived by others.

A crappy little catchphrase and one they phoned in at that and then look at what the HKJC is doing to make it appealing, fun, interesting, a social event.

This is the Breeders Cup for God sake and it's turning into yet another missed opportunity.

The commercial...

http://www.breederscup.com/gallery/b...nita-park-2012

It's fine.

The problem is it shouldn't be FINE. This is Los Angeles. There are literally thousands of film makers, editors, etc. who could have done something so utterly fantastic.....

Ridiculous.

... and as MaTHie there is something else to focus on right now (for a change) that could be so good for the sport but no one seems to take the initiative to allow it to help clean up the post NY Times cesspool.

This

is

un

be

lieve

a

ble.

[MaTH716]

Personally G, the commercial isn't fine. We don't need any more people from the Sinatra/Tonny Bennett era, the sport needs to develop a newer/younger fanbase. That song probably isn't going to be the hook that lands or even turns the heads of any younger people who happen to see that commercial. I think that they need to go in a drastically different direction music wise.
Also, some shot of a toteboard with ballon payouts might not be a bad thing to include as well.

[my miss storm cat]

Originally Posted by MaTH716

Personally G, the commercial isn't fine. We don't need any more people from the Sinatra/Tonny Bennett era, the sport needs to develop a newer/younger fanbase. That song probably isn't going to be the hook that lands or even turns the heads of any younger people who happen to see that commercial. I think that they need to go in a drastically different direction music wise.
Also, some shot of a toteboard with ballon payouts might not be a bad thing to include as well.

Oh I totally agree with all of this and yeah "fine" is not a good thing.

The imagery that the song itself evokes is not the way to go.

The whole thing needs to be scrapped and the powers that be need to be exposed to, acknowledge and understand things that the rest of the world is doing to promote the game in general.

[Calzone Lord]

I see:

pretty pictures, old people dressed up like they're going to a social event of some kind, a lot more pretty pictures, a lot more overdressed douchebags, some racing clips, some celebrations clips.


It's basically trying to say 'Come to this beautiful atmosphere and hang out with a bunch of over dressed douchebags. Some of which will be celebrating'


If I didn't know better -- I'd have no idea you could bet on this. It's the kind of commercial I would have expected for a horse race event like they have in the Carolina's where they have some Queen's Cup race or something that no one can bet on.

It's off the charts pretentious. They don't get it.

[pmayjr]

There is only one marketing campaign- I'll Have Another. He wins the TC and stays in training.

[pmayjr]

Originally Posted by Calzone Lord

I see:

pretty pictures, old people dressed up like they're going to a social event of some kind, a lot more pretty pictures, a lot more overdressed douchebags, some racing clips, some celebrations clips.


It's basically trying to say 'Come to this beautiful atmosphere and hang out with a bunch of over dressed douchebags. Some of which will be celebrating'


If I didn't know better -- I'd have no idea you could bet on this. It's the kind of commercial I would have expected for a horse race event like they have in the Carolina's where they have some Queen's Cup race or something that no one can bet on.

It's off the charts pretentious. They don't get it.

Truth. They should try and capture footage of a Thursday or Friday night at the Canterbury Park grandstand. Loads of 20-somethings causally dressed. People outside, enjoying the weather, casual atmosphere. If you're trying to catch general public interest that's what you need to plant in their heads

[PatCummings]

The next time the vast majority of people on a message board like racing marketing campaign/ad will be the first. And considering absolutely no one here is in the target audience (already fans, already know whether or not you are going to the BC), does it matter if you like it?

[Calzone Lord]

Originally Posted by PatCummings

The next time the vast majority of people on a message board like racing marketing campaign/ad will be the first. And considering absolutely no one here is in the target audience (already fans, already know whether or not you are going to the BC), does it matter if you like it?

Pat, it's terrible.

Pretty pictures and pictures of well dressed people aren't going to appeal to a target audience of potential useful fans.

It's not the vast majority of people on a message boards fault that the marketing campaign is comically misguided.

[MaTH716]

Originally Posted by PatCummings

The next time the vast majority of people on a message board like racing marketing campaign/ad will be the first. And considering absolutely no one here is in the target audience (already fans, already know whether or not you are going to the BC), does it matter if you like it?

Pat, who are they looking to target with Tony Bennett songs?
There's already a perception that the only people who follow/play and go to the track are old retired men. That ad, with that song does nothing but re-enforce the perception.

[Revidere]

Originally Posted by my miss storm cat

It is so awesome to wonder how much the PR company was paid to come up with that gem.

No disrespect to the songwriter, to Sinatra or anyone else who recorded it but what are they doing? Yeah let's perpetuate the whole out of date / out of time mentality.

Lets go backwards!

Some of us have no one around who is into this and so we are the ones who understand the way the sport is perceived by others.

A crappy little catchphrase and one they phoned in at that and then look at what the HKJC is doing to make it appealing, fun, interesting, a social event.

This is the Breeders Cup for God sake and it's turning into yet another missed opportunity.

The commercial...

http://www.breederscup.com/gallery/b...nita-park-2012

It's fine.

The problem is it shouldn't be FINE. This is Los Angeles. There are literally thousands of film makers, editors, etc. who could have done something so utterly fantastic.....

Ridiculous.

... and as MaTHie there is something else to focus on right now (for a change) that could be so good for the sport but no one seems to take the initiative to allow it to help clean up the post NY Times cesspool.

This

is

un

be

lieve

a

ble.

This was already taken: