Quote:
Originally Posted by NTamm1215
Exactly.
Now, it's not a completely fair comparison because this year was Mother's Day. But, if you compare their handle from the 2nd day of the 2011 meet to the 2nd day of the 2012 meet, they were down 40% despite having a 80% increase in on-track attendance and a 13% increase in on-track handle.
Belmont was down 4% from the same date, prior year on Sunday with a 400k Pick 6 pool last year. But, if you compare Mother's Day to Mother's Day handle, they were up 14%.
Maximizing handle for a place like Monmouth should really be simple. Stay the hell away from Belmont.
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This idea might be a bit radical, but if you were en exec at Monmouth, would you consider front loading the cards there? You would think that more players would take a good look and more importantly play an early pick 4 sequance when there is very limited options. Verus having this sequance late in the day and it getting lost, going against tracks like Belmont, Churchill with their Graded races and guaranteed pools.