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Old 01-17-2012, 08:17 AM
travelling_vic travelling_vic is offline
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Join Date: Jan 2012
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Studies of handle show that the influx of these new people do not bet. They do not come back as there was a missed opportunity on what the venue is all about.

If your experience at a place is limited to a gimmick, what associations to that place do you recall?

What is the purpose of marketing? to promote a product totally and with follow up. TO PROMOTE THE PRODUCT THE VENUE PRODUCES.

Example: a car dealer has a famous band come to their dealership. They get extra sales people in the crowd to promote the product that the gimmick brought out: CARS.

If you do not follow up on the gimmick, you have wasted everyone's time.
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