Gold Cup on ESPN

[Calzone Lord]

Originally Posted by Travis Stone

I consider "degenerates" in this case as anyone who is willing to take their entertainment dollar and gamble. Not necessarily those who take their mortgage payment.

Travis - 'market' to degenerates is no recipe for success - especially when you consider how often out of touch those are who do the marketing.

Sure -some marketing gimmicks (pool guarantees) will have mild success in the right situations - most of them are worthless.

If it's going to be a game of using buzzwords without getting into specifics -Methodically grow, build, cultivate, develop, innovate when I think of marketing in racing - I think of silly ideas.