The model is the World Series of Poker TV coverage

Originally Posted by The Indomitable DrugS

The nerds who play fantasy sports and take it very seriously - and there are millions of them - are the people who could really get into racing if they could understand it.

How you reach those people is anyones guess - and how you keep them after they start losing 20% of every dollar they bet is also anyones guess.

Fantasy Stables for $$$. Could either be small pots like daily cards or big pots that go for entire meets.

This would have to be done primarily at two major tracks at first. And if popularity grows then expand the database to all tracks and have thousands of money stables.

I'd go into more detail but it's a waste of text because there are morons in charge of horse racing.