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Old 05-24-2010, 04:37 PM
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Kasept Kasept is offline
Steve Byk
 
Join Date: May 2006
Location: Greenwich, NY
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Quote:
Originally Posted by Cardus View Post
How would you go about doing this, particularly the "cleverly" part?
Just requires some creative thinking, but as the concept is designed to lure neophyte or trepidacious players to multi-race wagering, it has to involve some education and incentive...

Maybe an instructional video on the website... and a simple short version that can run a couple times a day during the raceday broadcast?

How about at Saratoga, dressing up roving educators in 'Grand Slam' baseball jerseys with instructional 'Grand Slam' scratch-off game/brochures that teach people the bet and all win some simple promotional prize that promotes and educates...

There's ways to get people interested remembering the whole time that ultimately, you're trying to get these people into the Grand Slam as a means to them betting P3's, P4's and perhaps even P6's eventually.
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