Highest Ratings for Derby in 18 Years

[freddymo]

Originally Posted by Travis Stone

The lack of other pro-sports options certainly helped, but part of the bump I'm sure is associated to NBC's focus with the broadcast. It's amazing to think the Kentucky Derby is watched by more women than men. So the peacock network acted accordingly. Whether or not racing fans liked Top Chef, unfortunately, racing fans are the minority.

NBC is a smart, successful company... they wouldn't do those things if the data didn't support it.

Its all about the "Pageantry" Derby day and once its over its back to business. Screwing the bettor, to much racing, and slot driven purses in ridiculous locations for racing. OH and California!!!

The NBC Derby Pageant coverage is exactly what it should be without the swimsuits!