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#11
01-05-2010, 10:19 AM
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http://www.r2collective.com/content/...he-first-time/
I found this article to be a good read... "In the late 1970s, the groundbreaking book “Positioning; the Battle for Your Mind” was published. To this very day, it is often quoted by marketers. The authors contend that you, your business, or your organization must define who you are and market that definition into your customers’ minds. You “position” yourself, and hope that the position you have carved out is a good one. If it is, you succeed; if it is not, you fail." Last edited by smuthg : 01-05-2010 at 11:09 AM. 
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