SYMPOSIUM: Betfair exec.. "Exchange format is U.S. future"

[Kasept]

Originally Posted by randallscott35

10% on WPS should be a start just like sports betting. Breakage needs to be reassessed as well. I don't think its a canard. Bigger dollar players would play horses if they perceived it more as a beatable game than a hobby.

Satish Sanan, who is as big a player as is out there, says those whales are still out there but are playing outside the pools.

How about...

10-12% WPS.
14-16% 2/3 horse exotics/multis.
18-20% 4-6 horse exotics/multis.

These numbers are OK as long as the distribution reaches the bricks and mortar origin of the bet properly...