There's no stars in racing? Is that right?

[Bobby Fischer]

as for stars in racing

The biggest thing IMO is that the triple Crown stars retire if they happen to be true stars, moreso than the durability issue.

ACTIVE PROMOTION

There isn't enough creative promotion in racing. When you do have a two horses like Big Brown and Curlin healthy at the same time, you have to get them in the ring together. You just can't wait for a race like the Classic to come up and draw both stars. There has to be a race made for them and they have to draw enough others to get a field of 8 or 10.
Creative promotion. Money. etc...
If you build it [these matches] they will come