NTRA Ad ideas

[pointman]

Originally Posted by joeydb

By the way, when I started the thread I forgot about the "Go Baby Go" campaign. I assume that has ended. So does NTRA officially have no advertising going now?

Isn't the latest one "Who do you like today?" or something to that effect?

[dagolfer33]

The NTRA had a campaign with a nice commercial that involved a family concept and showed some really excited fans etc. I think the tagline for it was "Rediscover horseracing" The only problem I had with it was, it was only run on TVG and maybe a few times when the triple crown races were aired. Who in the hell is that reaching. You will never get "new" fans that way, period.

[TheSpyder]

I'm not as good laying out a commerical as MMSC. Some have seen my video work....but, I would have a group of fans excited right before the race with one just about jumping out of their shoes. As the race progresses, shoot between the horses and them with his winning horse coming down the stretch and shot back and forth where in the end the fan actually ends up riding the winner accross the wire raising his fist as he wins.

[Scav]

Originally Posted by TheSpyder

I'm not as good laying out a commerical as MMSC. Some have seen my video work....but, I would have a group of fans excited right before the race with one just about jumping out of their shoes. As the race progresses, shoot between the horses and them with his winning horse coming down the stretch and shot back and forth where in the end the fan actually ends up riding the winner accross the wire raising his fist as he wins.

It isn't about how commericals are done as much as WHEN they are seen and where they are placed. Tracks do not market themselves at all, except they want the world to show up. More to come on this subject when I get time to rant

[Bystander]

Here's your ad source http://ctpboston.com/

I'm sure they'd relish suggestions.

[TheSpyder]

I scored 3 helicopters and 4 blimps. How'd you do?

[Bystander]

2 blimps and a baseball bat.
Here at least you can see the client logos if you click on clients- http://ctpboston.com/main.html
Tuttle=Chip Tuttle.

[robfla]

they could also show someone racking in a $350 poker pot and paying $5.00 ( 1.4% ) rake vs. the 15-28% takeout on a horse race bet. That would make a great commercial.

[ninetoone]

Shot of husband and wife in their home.

Wife says to husband, "you know, everytime we have afternoon sex, you hit the pick 6".

Cue "Afternoon Delight" music...fade to black.

Next shot is husband smiling and nodding & giving thumbs up.

Screenshot...NTRA, Everybody Wins.

Inspired by Herkhorse's hit the other day.

[freddymo]

Screenshot...NTRA, Everybody Wins.

Instead of Screenshot how about Moneyshot?

You know the scene with the guy counting money