HSM- Horse Society Magazine

[Scav]

Originally Posted by lemoncrush

I subscribe, and like it overall.
I think the magazine would do itself a favor by adding more content, and less fluff....the articles could be a little more in depth.

Also, I'm not sure what horse racing fan is interested in looking at dozens of photos of owners/rich people (many of whom you've never heard of) at parties and charity events. These aren't celebrities, they're just rich people, and why it doesn't really bother me (I too noticed the number of hot photos of this Stephanie Pine person), I'm just not sure how showcasing this "lifestyle" is really that appealing to race fans.
Judging by the advertisers, they seem to be Targeting an upscale demographic and not cater to the ordinary race fan. Just my two cents.

It is catering to the upscale, they have advertisements for $2k watches and $500 shoes, not many people roll that hard. If I had to guess, they are targeting 21-45 males with some dough

I got it to look at the pictures and read something that isn't online

[lemoncrush]

Originally Posted by Scav

It is catering to the upscale, they have advertisements for $2k watches and $500 shoes, not many people roll that hard. If I had to guess, they are targeting 21-45 males with some dough

I got it to look at the pictures and read something that isn't online

Visually, it's a nice casual read and a lot of the photography is good.
I just wish it were a little meatier in terms of content, as even the Lauren Stitch articles about Pedigree (which come across as interesting and relevent on Steve's radio show) appear clincal and lifeless in print.

And the editor will need some luck to keep this publication going if he's just going to cater to his upscale racing friends. I understand what side of racing he wants to capture, but I'm afraid it won't appeal to most of the fans I see at the track.

[onebadbeast]

I forget which page number it is that has a watch you can buy for only $200,000 bucks. Yes, i dont think the track people i know can fork that over.

[Monarchos1]

It reminds me of Post Time USA with just a bunch of photos and little substance. I wouldn't pay for a year's subscription up front because I suspect it won't be around that long unless the publisher digs deeply into his own pockets. A media buyer pal told me most of the few ads they have had were trades or deeply discounted. Bad time for a start up targeting the luxury lifestyle and a tiny niche market.

[Scav]

Originally Posted by Monarchos1

It reminds me of Post Time USA with just a bunch of photos and little substance. I wouldn't pay for a year's subscription up front because I suspect it won't be around that long unless the publisher digs deeply into his own pockets. A media buyer pal told me most of the few ads they have had were trades or deeply discounted. Bad time for a start up targeting the luxury lifestyle and a tiny niche market.

a year subscription was only $15, hardly going out on a limb

[Monarchos1]

Originally Posted by Scav

a year subscription was only $15, hardly going out on a limb

I wouldn't pay $15 or even half that for one or two issues. If they have no no substantial ad revenue to speak of, that might be all you'll get. I think I'd rather use the money for P3s.

[Scav]

Originally Posted by Monarchos1

I wouldn't pay $15 or even half that for one or two issues. If they have no no substantial ad revenue to speak of, that might be all you'll get. I think I'd rather use the money for P3s.

What the hell does ad revenue have to do with you reading something on the shitter every other month?

[parsixfarms]

Originally Posted by Monarchos1

It reminds me of Post Time USA with just a bunch of photos and little substance.

But without Gene Stevens in the photographs.

[Kasept]

Originally Posted by Monarchos1

It reminds me of Post Time USA with just a bunch of photos and little substance. I wouldn't pay for a year's subscription up front because I suspect it won't be around that long unless the publisher digs deeply into his own pockets. A media buyer pal told me most of the few ads they have had were trades or deeply discounted. Bad time for a start up targeting the luxury lifestyle and a tiny niche market.

With all due respect, I find the above response unbelievably disappointing. I'm not trying to be insulting, but its' just too typical of the apathy and disdain people constantly spew around the sport on any and every topic...

Horse Society Magazine is the project of 29 year old Dino Baccari, a party promoter who fell in love with racing a couple of years ago and can't understand why there isn't more interest in the game which he finds infectiously fun. He started HSM to promote the game and has been tireless trying to build interest and excitement around events tied to major meets and events. It's just getting started. He has attracted professional magazine production types to help get it off the ground and deserves the support of the industry. I have been happy to flog HSM on the radio because like Dino, I want people to get interested in the game and be taken in by its' allure.

Why you would choose to coldwater a $15 investment to help a fledgling racing-related publicity vehicle is beyond me.

[Monarchos1]

Originally Posted by Kasept

With all due respect, I find the above response unbelievably disappointing. I'm not trying to be insulting, but its' just too typical of the apathy and disdain people constantly spew around the sport on any and every topic...

Horse Society Magazine is the project of 29 year old Dino Baccari, a party promoter who fell in love with racing a couple of years ago and can't understand why there isn't more interest in the game which he finds infectiously fun. He started HSM to promote the game and has been tireless trying to build interest and excitement around events tied to major meets and events. It's just getting started. He has attracted professional magazine production types to help get it off the ground and deserves the support of the industry. I have been happy to flog HSM on the radio because like Dino, I want people to get interested in the game and be taken in by its' allure.

Why you would choose to coldwater a $15 investment to help a fledgling racing-related publicity vehicle is beyond me.

I don't feel any obligation to help this guy any more than I do Gene Stevens. If either one of them put out a good product, I'd buy it. But I don't have any interest in looking at something that's mostly full of pictures. I've seen copies of HSM, and it is badly in need of a qualified editor for what content it does offer. Frankly, I think my $15 will better help the industry if I push it through the windows.