CRIST: Changes dilute Cup's appeal

[Dunbar]

Originally Posted by Cannon Shell

Racing always misses the boat with their marketing so why would they get it right this time? They simply seem to forget that most racing fans are smarter than the average joe ...yet they continue to try to dumbdown the game for mass appeal. Racing is complicated and a good part of the allure is the challenge of trying to figure it out.

I would have agreed with this before observing how racing fans showed very little enthusiasm when presented with the opportunity to bet with a 4% takeout last summer, prefering instead to "figure out" how to beat a 16-20% takeout elsewhere.

--Dunbar